ALEJANDRA ROSALES DIAZ                  





Hello, there! I’m Alex, a Content and Narrative Designer with a degree in Media Studies and a Master’s in Screenwriting for TV and Cinema. After five years working in marketing and media-related roles, I decided to take a turn in my professional career and pursue my true passion: storytelling and video games.

I’ve loved video games since I was a kid, and to this day, I still remember the feeling of playing on my cousin’s chunky Game Boy for the first time. Prince of Persia really blew my mind! Since then, I’ve gravitated toward games that offer story-driven adventures and rich narratives—probably because of my lifelong love for fiction and storytelling.

Now, I have over four years of experience in the video game industry. During this time, I’ve had the pleasure of working on titles such as Monopoly GO!, Tuscany Villa, and Crisol: Theater of Idols.

Thanks to my background, I have a solid understanding of narrative design—both in traditional media like film and in interactive formats like video games. My experience in marketing has also taught me to always keep audiences in mind, understanding their desires, expectations, and emotional journeys.

Based in Geneva. Amateur photographer, passionate gamer, avid reader, urban explorer and a proud plant-based girl 🌱


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Education Specialization course, Level Design for Games
CG Master Academy
2025
A 10-week course to dive into 3D Level Design with Unreal Engine 5: from concept to whitebox & greybox blocking of level environments for AAA games, blueprints and playtesting.

MA, Scripting and screenplay
Universidad Rey Juan Carlos
2019 - 2020
Film script (drama) and TV-show script (novel adaptation)

Postgraduate, Digital marketing & web design
Aula Creactiva
2014 - 2015
Web developement (HTML,CSS,PHP,JS)
Social Media, SEO, SEM and Email Marketing.


Degree, Media Studies
Universidad San Pablo CEU
2008 - 2013
Final Thesis ‘Functions in musivisual language in the soundtrack of The Lord of
the Rings’ with distintion.




Other formation
Professional certificate, Game Design
Epic Games
2025
Developing a strong foundational understanding of game design.
- In-depth introduction to the fundamentals of game design, Unreal Engine as a tool, level design, blueprint scripting, visual and audio development, and UX and UI design.


UX Design
42courses
Jun. 2023
- Identify needs and goals of your users.
- Fundamentals of UX design.
- Understand wireframing, prototyping and usability testing.
- Learn about the key UX tools, processes and techniques


Project management with Agile methodologies and Lean approaches
Fundación Telefónica
Dec. 2020
- Lean, Scrum and Kanban.

Game Design & Introduction to Unity
Gametopia
Oct. - Dec. 2020
Outstading performance within the course.
- Game Design and level design principles: GDD, missions, basic 3D level design, maps, and more.
- Introduction to Unity: interface, modeling and basic scripting.


Story and Narrative Development for Video Games
CALARTS - California Institute of Arts
2019 - 2020
- The three arcs story structure.
- World building and lore designing.
- GDD and narrative documentation.
- Characters sheets and story arcs.

Professional background





in games industry 

 
Content & Narrative Designer 
Scopely
Sep. 2022 - Feb. 2025
Part of the Monopoly GO! development team (social PVP mobile game).

Associate Narrative Designer
Genjoy (a Scopley Studio)
Oct. 2021 - Aug. 2022
Part of the Tuscany Villa development team (F2P mobile game).

Junior Narrative Designer 
Vermila Studios
March 2021 - Sep. 2021
Part of the Crisol: Theater of Idols development team (survival horror FPS video game for consoles and pc).

Content Creator and Community Manager
Travian Games
Feb. 2021 - March 2021
Part of the Arkheim: Realms at War live team (RTS and MMO web and mobile game).



in video games media Journalist 
Navigames
Jul. 2020 - Feb. 2023
Own elaboration of a series of articles focused on narrative in video games and analysis of eminently narrative titles.


Journalist 
Difoosion
Feb. 2022 - Apr. 2022
Own elaboration of articles focused on narrative in video games and other aspects of game design, along with articles focused on gaming at Alfabetajuega.com 

Journalist 
Games Network: Eurogamer
Feb. 2021 - May. 2021
Own elaboration of a series of articles based on narrative and video games at Eurogamer.es

Journalist 
Los lunes seriéfilos
Jun. 2016 - Nov. 2019 
Content writing, mainly film and series reviews, as well as news related to television and cinema. More than 40 pieces written over five years.


Skills
Game Develop
- Unreal Engine 5
- Unity
- Twine


Design & Editing
- Adobe Premiere
- Adobe Photoshop 
- Adobe Indesign
- Final Cut 
- Figma
- Miro
- Marvel
- Puzzlegraph 
- Dungeondraft 
- Wordpress


Code
- Blueprints
- C#
- HTML, CSS, PHP, JS


Social Media
- Google Analytics
- Google AdWords
- Hootsuite
- Buffer 
- Instar Analytics


Languages
- Spanish (native)
- English (C2)
- French (A1)
- Catalan (A1)


Articles
Evolution of narrative in video games
A six-part series.
Navigames
February 2023

Embedded narrative and emergent narrative in video games
Navigames
August 2021

The Hero's Journey in Video Games: An Application of Christopher Vogler's "Writer's Journey."
Eurogamer Spain
April 2021

Do we accompany our characters or become them? Players' relationships with video game characters.
Eurogamer Spain
February 2021

Player agency and video game narrative
Navigames
January 2021

Analysis and review of Alba: A Wildlife Adventure
Navigames
January 2021

The importance of environmental narrative in video games
Navigames
August 2021










Last Updated 24.10.31